PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

ELLE beauty editors try Pat McGrath’s newest product, inspired by the Maison Margiela Couture Spring 2024 show.

Korean and Japanese skincare has gained massive popularity in recent times. However, which one is more suitable for Indian ...

Ahead, the 10 best collagen face masks we love to revive, plump, and smooth skin instantly.

When it comes to makeup artistry, few names carry the weight of Pat McGrath. Dubbed “Mother” by the fashion and beauty worlds ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Referencing data and medical literature, Medicube argued that “Bell’s Palsy is most likely caused by a viral agent” and that ...

Glow Recipe is launching into the makeup category with Dewy Flush a "no blush" blush. Everything we know about the soon-to-be ...

One PS editor tested the Ursa Major Green Slate Mineral Polish and loves the dewy glow it brings her post-travel facial routine — read her review here.

Laptops, heating pads and space heaters on bare skin can lead to erythema ab igne, or toasted skin syndrome, experts say.

Following a Korean skincare routine transforms the health and appearance of the skin. This is achieved with consistency and a choice of products that suit your specific skin type and concerns. Adopt ...

Boosts skin health: Chia seed water is also great for your skin. The Maryland Institute of Plastic Surgery explains that ...