The Hard Rock Cafe will close its River North location March 29 after nearly four decades in business, the company confirmed. “Hard Rock has enjoyed serving the Windy City community for nearly 40 years and playing a role in the city’s celebrated dining culture,

CHICAGO (CBS) -- An era is coming to an end in River North, as the Chicago outpost of the Hard Rock Café is soon to close after 39 years in business.

Chicago's Hard Rock Cafe in River North is closing permanently on March 29. Why it matters: Hard Rock Cafe was once considered the pinnacle of cool and opened in Chicago in 1986, helping to make River North a hot spot for nightlife in the city.