Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New ...

The classic sound of the ice cream truck instantly alerts kids to beg their parents to hand over cash for an icy tasty treat.

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

It’s like a Mister Softee truck for people who are into DVDs. But the Criterion truck won’t give you brain freeze—it just delivers excellently restored Blu-rays of your favorite films.

"Hamilton" fans will see a few familiar faces in "In The Heights," including Christopher Jackson who shows up as Mister Softee in two brief but memorable scenes. In the movie adaptation ...

The Ninja Creami is up to $40 off right now. That brings the price of the unique ice cream maker down to $160.