There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s ...

AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI ...

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents ...

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and ...

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education ...

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top ...

Video marketing platform Vidyard has launched a new suite of tools to extend its video capabilities to sales,… ...

Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony,… ...

During the eight years we've been publishing Demand Gen Report, I've encountered a lot of companies that mistakenly… ...

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics ...

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of… ...

Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and… ...