Inma45m
AI, brand development, young audience engagement are on the minds of media leadership
Of all the current issues facing the news media industry today, the newsroom will play an essential role in the successful ...
Inma20h
HT Media shares its lessons learned with GenAI
Nearly two years into the global journey with generative AI, news media companies are moving beyond the experimentation phase ...
Inma20h
Schibsted blends human insight with algorithms to improve personalisation
While digital attention gravitates toward increasingly personalised experiences, most news organisations use the ...
Inma35m
AI expert highlights 2 questions news leaders should ask about AI value
During INMA’s Media Innovation Week in Helsinki this week, Tuomas Syrjänen, founder and former CEO of a Helsinki-based digital transformation company Futurice, discussed how AI can transform the ...
Inma20h
The Berliner Morgenpost Interactive Reader Map – the interdepartmental analysis tool for the newsroom, sales and marketing
Total access to all INMA reports on just-in-time topics, trends, and case studies ...