OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions ...

Because different e-mail solutions may exclude subscribers when sending to a mailing list, comparing open and click rates ...

News and journalism are, importantly, two different things. News companies need more focus on the latter to meet audience ...

When Meta announced it would remove all Canadian news content from its platforms, Le Devoir turned it into an opportunity to ...

Stampen Media needed to balance ad revenue and user revenue as it experimented with which articles to place behind a paywall ...

Data journalism leverages the power and interactivity of digital media to draw in audiences with personalised insights from ...

Developing a strong newsletter strategy to build more direct relationships with your readers is the focus of this INMA Newsroom Transformation Initiative Webinar. More media companies are turning to ...

In September 2023, a terrible climate catastrophe hit Rio Grande do Sul, in southern Brazil, making international news. There ...

Recognising that AI is revolutionising the news media industry, Omni wanted to empower all its journalists to understand the ...

Marketing to Gen Z is far less scripted than in the past. The strategy is really about letting different messaging fly, ...

Nearly two years after generative AI was introduced, news media companies have found different ways to harness its ...

Over the course of two days in India's tech and start-up hub, INMA will delve into best practices in diverse business models, application of AI and new technologies, and surfaces lessons that can be ...