Of all the current issues facing the news media industry today, the newsroom will play an essential role in the successful ...

Nearly two years into the global journey with generative AI, news media companies are moving beyond the experimentation phase ...

While digital attention gravitates toward increasingly personalised experiences, most news organisations use the ...

During INMA’s Media Innovation Week in Helsinki this week, Tuomas Syrjänen, founder and former CEO of a Helsinki-based digital transformation company Futurice, discussed how AI can transform the ...

Because different e-mail solutions may exclude subscribers when sending to a mailing list, comparing open and click rates ...

News and journalism are, importantly, two different things. News companies need more focus on the latter to meet audience ...

OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions ...

Stampen Media needed to balance ad revenue and user revenue as it experimented with which articles to place behind a paywall ...

Data journalism leverages the power and interactivity of digital media to draw in audiences with personalised insights from ...

As Riske Betten, B2C/product director at Mediahuis Netherlands, told us at a recent summit: Your brand is whatever consumers ...

Marketing to Gen Z is far less scripted than in the past. The strategy is really about letting different messaging fly, ...

Recognising that AI is revolutionising the news media industry, Omni wanted to empower all its journalists to understand the ...