Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
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CES 2025: Programmatic advertising expands across premium video, live events and streaming
At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...