Photos and videos from beaches along the Gulf Coast showed a rare and stunning sight – snow.

Tens of millions of people across the Gulf Coast are experiencing a rare snowstorm that is disrupting schools and businesses. This comes as the Rockies, Northern Plains and upper Midwest are stuck in a deep freeze with feels like temperatures as low as -55 degrees. NBC’s Priscilla Thompson reports and TODAY’s Al Roker tracks the latest forecast.

Editor's note: Here's the latest on the winter storm. A historic winter storm is poised to produce potentially record-breaking snows from coastal Texas to northern Florida late Monday into Tuesday. The event comes as an Arctic blast affects more than half the U.S. population. Threat level: Cities from Houston to New Orleans to Jacksonville may come to a standstill for extended periods due to the wintry precipitation. Winter storm warnings are in...