IAB Data: Creator Media Declared A Must-Buy As Paid Spend ...
3 days ago · New IAB research projects $37 billion in creator media spend across TikTok, Instagram and YouTube in 2025, with nearly half of advertisers now calling creator media a …
To better quantify and understand this transformation, IAB partnered with Advertiser Perceptions to produce the “2025 Creator Economy Ad Spend & Strategy Report”—a first-of-its-kind …
Creator ad spend to reach $37B as marketers turn to AI for ...
4 days ago · Creator ad spend to reach $37B as marketers turn to AI for scale: IAB While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost …
Ad Spend in the Creator Economy Expected to Hit $37 Billion ...
3 days ago · Ad spend in the creator economy is expected to hit $37 billion by the end of the year, a new report from IAB found.
Creator Economy Ad Spend Projected To Hit $37B This Year, IAB ...
3 days ago · The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, according to a new report on the sector. The Interactive …
New IAB Report Shows Creator Spending Surging - Bill Hartzer
3 days ago · Creator ad spending will reach $37B in 2025 as brands treat creators as a core channel, according to new IAB research.
IAB: ad spend in the creator ecosystem in 2025 is expected to ...
3 days ago · IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY — Investment …