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Cannes Lions introduces country pavilions and award criteria updates. The Cannes Lions International Festival of Creativity, slated for 16–20 June 2025 in Cannes, France, has announced several updates ahead of its 72nd edition. Among the most significant changes this.
Campaign Agency of the Year Middle East 2024 shortlist revealed
2 days ago · Campaign’s Agency of the Year Middle East awards shortlists for 2024 have been revealed. In its third year, the awards have seen a remarkable increase of 43.3 per cent in the number of entries, highlighting the industry’s appetite and pride for its work. The awards also saw the introduction of five new categories this year: Brand Experience ...
How to navigate key challenges in performance marketing
1 day ago · Oleg Egorov, CMO at Flowwow, offers valuable insights into the key challenges facing performance marketers in the MENA region. 1. Rising costs and increasing competition. The growing popularity of performance marketing channels like Google Ads and Facebook Ads has led to a significant increase in the cost of clicks and conversions.
Homepage - Campaign Middle East
Dec 14, 2023. Digital Essays 2023: AI’s Darwin evolution... Dec 14, 2023. FEATURED. Perfetti Van Melle’s Mentos Gum as sponsor of Al-Awwal Park Stadium. Top 15 cinema ads of 2023. Strategies for effective digital marketing. Winners’ Circle: Gambit on winning the UAE Agency of The Year. Top 10 account wins in the region across 2023.
Making connections that last through brand experiences
1 day ago · Brands are answering the call with activations packed with music, social engagement, and hands-on experiences, bringing a level of fun that stays with consumers far beyond the initial event. This transformation is part of a wider trend in MENA, where brand strategies are moving toward creating lasting loyalty rather than just one-time impressions.
Tickets out now for Campaign Breakfast Briefing: Out of Home 2025
1 day ago · The wait is over, tickets are now on sale for the highly-anticipated Campaign Breakfast Briefing: Out of Home 2025. This year’s edition will feature speakers from the biggest brands in the region. Boasting speakers from Bayut & Dubizzle, InsuranceMarket.ae, BRF, Elevision, Backlite, Hypermedia and more, this is the event that brings a vault of industry knowledge to the floor.
Magazine - Campaign Middle East
3 days ago · 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023. Agency Powerhouses 2023. 24 Feb 2023. 30 Jan 2023.
All the MENA winners from Cannes Lions 2024 - Campaign Middle …
Jul 29, 2024 · Ishwari Khatu. A compilation of all the MENA winners at Cannes Lions 2024. This year’s Cannes saw UAE and KSA agencies pick up 22 Lions and a Grand Prix across a total of 15 campaigns. Regional brands, who worked with global agencies, also picked up their own Lions. Here’s a compilation of all the MENA winners.
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