Beverage Industry, Beverage Equipment, Drink Industry, Beverage …
Dec 18, 2024 · Daily news on beverage industry and beverage equipment. Free access to news on drink industry, beverage packaging and beverage processing
Pepsi rebrand goes global: seeking to attract younger digital …
Jan 16, 2024 · Pepsi: The old version on the left, the new on the right. The new visual system “brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world," according to …
New hard tea brand: Monster’s latest launch in the alcohol category
Jul 24, 2024 · All eyes on Q2 results. So far, the company remains both confident and cautious and the new launches: given it is still early days. The Beast Unleashed is ‘performing to expectations’, while early response to the hard tea line (since its …
Paper bottles: Design and development - beveragedaily.com
Oct 23, 2024 · Absolut's first-generation paper bottle consists of 57% FSC-certified paper with a thin plastic inner lining. The brand's goal is to reduce the plastic: with the ambition for the next generation bottle to achieve at least 85% fiber content, …
Innovation watch: Beverages at SIAL 2024 - beveragedaily.com
Oct 31, 2024 · This gives the drink a mellow caffeine boost and a unique taste profile. The drink is lightly sparkling and low in calories (17kcal). And for every box sold, the brand pledges to remove 1kg of river trash through a partnership with everwave.
Liquid Death's marketing and brand building strategy
Jun 19, 2024 · Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily and explains how he's built his beverage brand.
Benefits of registering
Support independent journalism. Registering is a free and simple way to help us sustain our industry leading independent journalism, allowing us to bring you the cutting-edge insight and analysis to power your success.
Retail wins in Target, Sprouts and Walmart help alcohol-free brand …
Nov 8, 2024 · New Zealand alcohol-free brand AF has set its sight on tripling sales over the next twelve months, thanks to US listings in Target and Walmart. That visibility in retail is key for growing the category, the brand’s founder tells us.
PepsiCo launches flavor-forward bubly burst
Mar 26, 2024 · On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for stronger and slightly sweeter tastes that a typical sparkling water.
Primo Water and BlueTriton merge: focus on bottled water, refill …
Jun 17, 2024 · BlueTriton Brands was created in 2021 when Nestlé sold its Nestlé Waters North America division to One Rock Capital Partners and Metropoulos & Co for $4.3bn. It has more than 7,000 employees across the US and Canada. Its brands include Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Origin, Saratoga, AC+ION, Pure Life, B'EAU and Splash Refresher.