2025 Predictions: Contextual Advertising - ExchangeWire.com
Dec 18, 2024 · Advanced contextual tools can analyse vast amounts of web content, helping advertisers spot emerging trends and cultural moments. These insights can be used to optimise campaigns in real time, uncover new audiences and verticals, or …
Intent IQ - ExchangeWire.com
Company description Intent IQ, a pioneer in AI-powered identity resolution, redefines digital advertising with its innovative cookieless solutions.
Experian: The SSA We Never Knew - ExchangeWire.com
Dec 17, 2024 · In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent.
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.
2025 Predictions: Innovation - ExchangeWire.com
Dec 11, 2024 · As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. We asked the industry what key innovations they think are set to shape 2025 and beyond.
Everyone Should Be Prioritising Addressability: Q&A with
Oct 22, 2021 · In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust. Why should marketers invest in addressability? Crucially, we’ve found that addressable, people-based identity solutions deliver better campaign results.
ExchangeWire: Data-Driven Advertising and Marketing Technology
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing.
Predictions 2024: Contextual Advertising - ExchangeWire.com
Dec 14, 2023 · In the first of our Predictions series, we take a look at contextual advertising.Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled by increasing privacy concerns and technological advancements. As we enter an ad tech era that will undoubtedly be defined as post-cookie ...
Curation HUB - ExchangeWire.com
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance.