The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
Four big strategic mistakes Nike needs to reverse
Sep 23, 2024 · Source: Shutterstock. A few words of sympathy for John Donahoe, the soon-to-be former CEO of Nike. Six months ago, he was the feted boss of one of the biggest brands in the world.
Revealed: The UK’s top 75 most valuable brands - Marketing Week
Sep 29, 2021 · The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.
The future of digital advertising: Four key trends shaping 2024
Nov 24, 2023 · With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of …
Marketing News | Marketing Week
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
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The latest articles from Marketing Week. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry.
How TUI’s marketing team ‘futureproofed’ the brand
Source: TUI. To say Covid had a detrimental impact on the travel industry would be an understatement. As rules changed over 100 times in 2021 alone, TUI refunded more than £1.5bn of customer money.
Tesco expands retail media offering with new measurement …
Oct 9, 2024 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
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