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Cracker Barrel cut ties with the design firm behind its disastrous logo change. The company had hired the San Francisco-based design firm "Prophet" to help refresh its brand. STORY: https://www.ktsm.com/news/cracker-barrel-ditches-consulting-agency-after-panned-brand-refresh/ | KTSM 9 News
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Cracker Barrel ditches design firm behind botched logo change
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Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. | NBC News
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What started as a disastrous logo refresh and a backpedaled remodel at Cracker Barrel was only the beginning. For 56 years, Ollie Qualls and his family supplied Cracker Barrel with the iconic peg game found on every table across the country. His granddaughter, Andrea Kraft, carried on the tradition, keeping the products proudly made on American soil. But when the brand embraced a new woke agenda, everything changed. In this episode, Tomi Lahren is joined by Andrea and her husband Alex, to expose
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Cracker Barrel responds to backlash over new logo, restaurant redesign
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